For over a decade I’ve given brands with big ambition a bright, abundant future.
proud misfit
nimble thinker
active listener
loving provoker
humble and strong
hungry for change
Start-ups, growth-stage ventures, and big-name brands must pursue the now and the future at the same time.
To be and remain current, brands must be verbs – living things like us – perpetually finding their way and place in the world.
I’ve worked with start-ups, growth-stage companies, solopreneurs, and big-name brands, all seeking to define and push the edge of culture.
I define and build brand worlds with right-sized tools and guidelines that are relevant for where a brand is today. And I offer ample room for a brand to expand its purpose and power as it grows towards many tomorrows.
Strategist. Facilitator. Creative Force.
“Veta is a branding, design and innovation guru who brings strategic clarity and attention to detail to all her work. Her leadership has enabled us to be on the cutting edge of our field. I'd recommend Veta to any organization who needs to reenergize its purpose to fuel growth!”
— SANDRA DIAZ, Director of Economic Empowerment @ Restore NYC
16 years
defining & building brands
300+
workshops facilitated
2
stagnation blockers (aka kids)
0
tolerance for intolerance
Among other asks, I’ve worked with brands on —
Defining Audience Relationship Management
Human Connection via Collective Storytelling
Creating New Ways of Engaging with Shame
Building the Bedrock for a Legacy Brand
A Virtual Home for Decades of Real-World IP
Translating Brand into Employee Engagement
I deliver actionable guidelines and toolkits that address —
purpose
positioning
naming
character
tone of voice
product development
culture
hiring/training
launch
Why do brands love working with me?
Right-sized
Brand has the power to drive efficiency, effectiveness and growth for every facet of a business. Category leaders understand this, and actively live their brands through their products, as well as through the principles and processes that define sales, customer engagement, company culture, and innovation.
This is true for brands new and old, big and small, so when I position and define the entirety of a brand's world, I adapt the principles of brand to the scale of your ambition, empowering you with right-sized tools and touchpoints to give your brand life and to let it live a life of its own.
Is your brand directly supporting the success of your business?
Meaningful
As the heart and soul of your business, a well-defined brand purpose and character have immense power to form meaningful connection with the people who are imperative to its existence — owners, employees, customers, partners, and investors.
As a thought-partner for your business, I am deeply invested in your realities and visions. I am energized by the immersive research and intuitive alignments that are necessary to create meaningful and long-lasting brand work.
Are people grateful for your brand? What would they miss most if it were to disappear?
Future-tuned
Exploring and mapping what's possible is pure joy for me! And pure value for your brand! In this vein, I continually investigate big questions about the pulse and edge of culture for the sake of all the brands that cross my desk.
I’m also looked to for a perspective on the future of spaces like work, privacy, operating systems, and human-robot intimacy as a research partner for clients ranging from napkin-sketch start-ups to giant tech companies.
What’s beyond the horizon in your mind? Are you moving confidently and creatively towards it?
“Veta is a remarkable person. I've rarely met anyone with as much positive energy and raw talent.”
— TIM HURSON, Creativity Consultant & Author of “Think Better and Never Be Closing”
“I look forward to once again experiencing Veta’s high energy, dedication and disciplined approach to the work; it’s been incredible to see what felt like impossible ideas manifest into reality.”
— JO SINGEL, Entrepreneur & Former VP, Leadership & Organizational Development @ JPMorgan Chase